Which promotional products, gifts, and giveaways will be the trendiest this year?
For nearly 2 decades I've watched promotional product trends come and go, and you know what? I've gotten pretty good at spotting a product or two that's going to be hot for the upcoming year. For the last few years, we've put out a post about what we think are going to be the best sellers of the upcoming year, and while we don't always get them all correct, we get most of them.
As we head into 2020, I'd like to share a few trends I've been seeing and share my favorite products within each category.
Classics are still cool.
Even with the shift towards a digital lifestyle, people still crave the touch and feel of analog products. Promotional pens and notebooks, which have been staples of our industry for years, are just as hot as ever.
- Looking for a great executive pen? It's tough to beat the price and quality of the Carmelo.
- Do you take notes? The faux leather Tuscany journal is one of my best selling notebooks and ideal for executives.
Hybrids and crossovers.
Just like we've been seeing from the automotive industry for years, hybrids and crossovers are popular within the promotional products industry too.
- How do you make a traditional product like a pen even better? Make it a hybrid or "multifunction" product by adding features like lights, phone stands, and styluses.
- Love the feel of analog notetaking, but live a digital lifestyle? Try a Rocketbook, which is basically a cross between analog and digital.
Reduce, Recyle, and Reuse.
With record-setting temperatures in 2019, we're all looking for little ways we can do our part to protect the planet. Eco-friendly products were popular last year and should continue to be popular in 2020. What are my favorite "green" products?
- How about a reusable drinking straw that comes with a convenient clip so it can be easily taken on the go?
- YETI tumblers are a great way to reduce our reliance on bottled water, plus they keep your drinks hot or cold all day long.
- Tote bags should continue to be popular and one of my favorites uses a drawstring to fold into a small pouch, making it easy to transport and store.
No matter the year, when you look good you feel good. Promotional apparel is always a best seller, but which items are trending upwards in 2020?
- Colorful socks are very popular right now and I expect these athletic crew socks to be a best seller in 2020.
- Fleece is another hot product and the 1/4-zip pullover below looks and feels so good, your recipients won't want to take it off.
Keeping it clean.
Do you know that over 81% of the Americans own a smartphone and more than 52% own a tablet? We love our smart devices and we use them a lot - often them leaving them covered in grease, grime, and fingerprints. Keeping our screens clean is a habit I think we can all get behind.
- What is the most popular microfiber cloth I carry? Look no further.
- Need a little more cleaning power? The all-in-one cleaning kit is extremely popular with my clients and includes a cleaning spray for really dirty screens.
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