Creative Ways to Make a Splash Without Spending a Fortune

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Is your goal to acquire new customers? Test out a product? Give away samples? Generate leads or make more sales? Think about your end game…

Event Planning Tips for Sure-Fire Success

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What trade shows and events do you have planned in the coming year? Below are 5 helpful tips for running a successful event that I…

Marketing to Millenials

Marketing to Millennials

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Marketing your business (or product) to Millennials can be difficult, but with these 4 tips, you’ll have a better chance at gaining their trust and…

Examples of How to Build a Strong Personal Brand

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What’s a personal brand? Marketing expert John Jantsch, defines branding as the art of the know, like and trust factor. Do your prospects and clients…

How to Craft a Killer Logo

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I’m around clients all the time who want to have their brand stand out.  And they’re always asking me for ‘hints’ on how to improve…

Trade Show Secrets You Need to Know

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I’d like to share some tried and true trade show secrets with you. My goal is that you get the most out of your trade…

The Power of the Pen

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Even with all the technology available today, I still relish writing with a good pen! I enjoy writing thank you notes, cards and postcards when…

Women pondering with text that reads "does traditional advertising still work"

Does Traditional Advertising Still Work?

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How do you stand out in a busy digital advertising landscape? These 5 traditional advertising methods still work like a charm! 1 Promotional Products I…

Promotional Product Trends of 2016

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Want to be on the cutting edge in the New Year and impress your clients? Check out a few promotional product trends for 2016! Selfie…

Screen Printing vs. Embroidery – What’s the Best Option?

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My clients routinely ask me if they should choose embroidery or screen printing for their logo’d clothing and promotional items. Here’s my answer. I recommend…

Do PMS Colors Really Matter?

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When I work with clients and ask for their PMS colors to match their logo on promotional items, they always ask: “What’s a PMS color?”…

Build Your Brand Identity

5 Strategies & Products to Build a Winning Brand Identity

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Building a winning brand identity is difficult, but these 5 easy tips (and products) can make it easier. When it comes to branding it’s important…