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Five Strategies to Build a Winning Brand Identity

Thinking about your brand for the New Year? Here are five (5) helpful tips to make your brand stand out!

  1. Seek to Stir Emotions
    Trigger emotions through marketing and branding campaigns. Branding and marketing aren’t about selling products or services.  It’s all about how your brand makes someone feel.
  2. Tell a Strong Brand Story
    The key to stirring the right kind of emotions lies in creating exciting stories. Tell your customers how you’re making their lives easier and their marketing efforts more successful with a compelling story.
  3. Know Your Customer, Know Yourself
    Put yourself in your client’s shoes.  Why should they invest in your products or services? What makes you unique and puts you in a better position than your competition? Knowing this will empower you to make an impact.
  4. Slow and Steady Does It
    Does your brand identity convey your image consistently – online, offline and in person? Mixed messages always cause confusion. Take your time to make sure all of your marketing materials are in synch and Brand On!
  5. Nail the Logo
    Your logo is one of the most critical elements of your brand. It communicates who you are, what you do and elicits an emotion – good, bad or just neutral.  Go for a positive reaction! Check out other logos you like and create a swipe file.  You may want to update yours as you grow your business.

I hope you find these strategies useful and easy to incorporate into your marketing plans.