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How to Find Vendors You Like, Know and Trust

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Ultimately, people choose to do business with those they like. And, let’s face it, everyone likes someone who appreciates them. The late poet, Maya Angelou…

What the Heck is a Vector File!

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One of the first questions I ask clients before starting their promotional product project is: “Do you have a logo and images in a vector…

Screen Printing vs. Embroidery – What’s the Best Option?

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My clients routinely ask me if they should choose embroidery or screen printing for their logo’d clothing and promotional items. Here’s my answer. I recommend…

Do PMS Colors Really Matter?

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When I work with clients and ask for their PMS colors to match their logo on promotional items, they always ask: “What’s a PMS color?”…