Last Updated on March 16, 2020 by Rachel Leone
Premium pens are popular affordable giveaways prospects and customers appreciate.
Let's face it, we live in a world where everyone is obsessed with technology. Everywhere you look, you see mobile phones, tablets, wearables, 4K UHD TVs, drones and within a few years, we'll start to see self-driving cars. Crazy, right?
Even with all this technology, would you believe me if I told you that one of the most popular promotional products today is still the good old fashioned pen?
A little hard to believe, but it's true! As high tech gadgets continue to increase in popularity, pens have actually increased in value.
How have promotional pens evolved in our technology obsessed world?
A trend we're seeing lately is the merging of traditional pens and technology. Many popular executive pens feature amenities such as styluses, comfort grips, and even LED lights. With that in mind, there's still no replacement for a strong, solid, beautiful executive pens and we carry, sell, and customize many of those too.
Are promotional pens still popular?
You bet! According to another recent study from the Advertising Special Institute (ASI), more than half of its consumers (56%) own a logo’d writing instrument. This tells me, that if you pick the right pen, people will hang on to them!
How long do people keep promotional pens?
Another study shows that the average consumer keeps a pen for about six months! Now I don't' have numbers to back this up, but I assume that a person would hold onto a premium promotional pen for even longer.
Are premium promotional pens a good value?
While premium promotional pens are more expensive than their plastic counterparts, when you consider the number of impressions you get over the 6 months your average person keeps a promotional pen, that's a great value. Dollar for dollar, promotional pens are one of the most cost-effective ways to promote your brand!
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