Last Updated on April 15, 2022 by Rachel Leone
Tired of throwing candy? Try these personalized parade giveaways instead!
Parades are fun-filled events and an excellent way to support your local community. Whether it's the 4th of July, Memorial Day, Labor Day, New Year, St. Patrick's Day, Pride, or a local state/town celebration, participating in a parade can increase your brand's awareness!
Below are a few custom logo promotional items my clients throw instead of candy!
How do you market your business at a parade?
Tossing candy to spectators is cheap and easy, and everyone does it. However, it's not as memorable as customizing an item with your logo and throwing it to the crowd!
Here are two easy ways to market your business at parades with promotional items.
- Choose a promotional that matches your brand and budget and add your business details to increase brand awareness and drive traffic. Customize your giveaway with your name, logo, and URL. And don't forget to use all your imprint area to market to your audience. Tell recipients what you do and why they should care.
- Try using a QR code with a special offer to increase engagement and measure your marketing efforts. Create an intriguing offer and tell folks they can get it by scanning the QR code. Or have fun by asking trivia questions. Driving traffic to your website will increase your exposure and help with SEO. If you use unique landing pages and forms for each event, you'll be able to track how many visitors and leads your promotion generates. That's clever marketing!
Instead of throwing candy like everyone else, make a lasting impression with these personalized parade giveaways.
Lightweight, safe, fun, and easy to throw to parade crowds, these 10" foam flyers can be personalized with your business's logo and message. Available in 9 popular colors. Sure to be a crowd-pleaser!
Available in 12 hot colors, these affordable foam football stress balls are perfect for throwing at rallies, homecoming, and parades. Customize with your logo, and recipients will know you support the local team.
Here's another memorable promotional giveaway that won't break the bank. Silicone wristbands feature color-filled imprinted graphics that make your logo stand out. Plus, they're easy to transport and distribute!
This classic plastic flying disc makes a great giveaway at parades, festivals, and most outdoor events. Each disc features a large 3" x 3" imprint area and comes in your choice of 4 popular colors.
Bubbles are hit at any parade because they're fun, easy, and inexpensive. Small enough to be thrown from a float, this personalized bubble dispenser has a small wand and a matching break-away neck cord. Available in 5 bright colors, you'll have plenty of room for your logo.
Beads aren't just for Mardi Gras. These premium light-up beads make a huge marketing impact because they're something recipients will enjoy. Each set features an on/off switch and three speeds. You'll be the most popular float at your next parade! Makes an excellent giveaway at fireworks celebrations too.
A one-size-fits-all promotion, Lip Balm is an affordable parade giveaway. This chapstick is made in the USA, FDA-approved, and its ingredients include beeswax, extra virgin olive oil, hemp seed oil, vitamin E, and rosemary extract. Each comes with a custom full-color label and is available in 19 varieties!
For added memorability, choose items that work with the parade's theme. For example, when accompanying your float through a 4th of July parade, use this red, white, and blue beach ball. How cool would your logo look flying all over? Talk about a lasting memory!
Did your team win the big game? Make some noise and associate the winners with these excellent Pom Pom sticks. Your brand will most certainly stand out in the crowd with these noisemakers. Imagine watching your company logo throughout the parade route.
Everyone gets thirsty at parades, especially in the summer months. So why not have some bottled water on hand with your logo proudly displayed? This custom logo'd bottled water is 100% recyclable and relatively affordable. Be remembered as the thoughtful company who kept the crowd hydrated!
Our clients love to hand out Koozies from parade floats as this really distinguishes them from the competition. Recipients hang on to these for years, not to mention they are also super convenient to throw. These are available in multiple colors to complement your design and this handy can cooler features a no-tear bind that helps to make your next parade an incredible success.
These folding disc flyers are soft, easy to throw, and at $1 apiece, extremely affordable. Proudly display your company's slogan, a personal message, or your logo at your next parade!