Last Updated on March 27, 2023 by Rachel Leone
What are the most popular promotional items for real estate agents?
In the highly competitive real estate industry, standing out from the crowd is crucial. Buyers and sellers expect top-notch service, and the right promotional products can help build trust and make them feel comfortable. Successful agents strategically use promotional products throughout the buying and selling process. Read on for tips and recommended product ideas.
What promo items make sense when you first meet a new home buyer or seller?
When meeting a new home buyer or seller, offering them a small branded gift can create a positive first impression and build trust. Some affordable promotional items for this stage include mints, lip balms, and custom-branded pens. If you know they're sports fans, schedule fridge magnets can be fun too.
If you're going to be spending time with buyers and sellers, you're all going to want to make a good impression. These house-shaped mints come in 4 translucent colors and are an affordable giveaway.
Min. Quantity 150, ≤ $1.00 ea.
What custom logo promos should you have ready during home tours and open houses?
Once you start working with new clients you'll probably tour a lot of homes together. There are a couple of tips and products I recommend at this point in the process. Worth noting is you've already agreed to work together, so now might be the time to give a little more substantial gift.
- Measuring tapes are helpful when you're working with the type of buyer who needs to know if their furniture is going to fit or exactly how big a room is.
- Notebooks and Journals are handy gifts and encourage clients to take notes of their likes and dislikes about each property as well as stay organized..
A useful tool that buyers can use for measuring and planning their new home, this 25-foot tape measure features an auto-lock, comfort grip, rubberized finish, wrist strap, and belt clip.
Min. Quantity 75, ≤ $10.00 ea.
Your clients may want to take notes during the home buying or selling process, and a small notebook or journal provides a convenient and portable way to do so.
Min. Quantity 100, ≤ $8.00 ea.
Your buyers will need to stay focused and hydrated as you tour homes. Personalized YETI Ramblers are thoughtful and useful gifts that can hold hot or cold beverages.
Min. Quantity 48, ≤ $50.00 ea.
What are the must have giveaways for open houses?
As a realtor, there's a high chance you'll be hosting an open house for potential buyers. Setting the right tone is crucial to making buyers feel comfortable. Here are a few ways promotional products may be able to help you.
- You don't always have time to bake, so we carry baked goods to save you time.
- Chocolates are another favorite snack at open houses. Just don't eat them all yourself.
- Hand sanitizer has also become a popular item with many of my real estate customers.
This hand sanitizer spray is available with full-color decal imprinting and a rainbow of cap colors for total personalization! Potential buyers will appreciate this thoughtful giveaway as they tour your client's home.
Min. Quantity 250, ≤ $1.00 ea.
Another yummy custom gift that's sure to make an impression at open houses are custom wrapper candy bars. Each box of 6 chocolates can be customized with your real estate agency's logo and branding.
Min. Quantity 50, ≤ $21.00 ea.
Featuring decadent fudgy brownies, cookies, and blondies, this giant box of Fairytale treats is a favorite with high-end realtors. All food is individually wrapped and can be customized with a personalized card, custom hangtag, or even a full-color logo or photograph of your property.
Min. Quantity 1, ≤ $190.00 ea.
Thoughtful gifts for home closings.
For all parties, closings can be equal parts stressful and joyous. There are two promotional products I think go a long way to helping the client feel more at ease.
- Home-shaped stress balls are a fun way to lighten the mood when clients are about to commit to a mortgage.
- Another fun surprise at closing is a brand new keychain to go with the owner's new keys.
House buying and selling can be stressful. Keep a handful of these house-shaped stress balls around to lighten up the mood. Kids love these too!
Min. Quantity 200, ≤ $2.75 ea.
Available in blue, red, or black, this laser-engraved metal keychain is a favorite with realtors. New homeowners will think positively of you every time they enter their beautiful new home.
Min. Quantity 100, ≤ $6.00 ea.
What makes a great move-in day/thank you gift?
Home buying and selling is an extremely emotional process, with the move-in day being one of the happiest moments for many buyers. I love thank you gifts for clients and while you could just go buy a bottle of wine or beer, a personalized gift means you've given it a little more thought.
- Customized coasters pair well with celebratory drinks and helps protect your client's furniture.
- Wine glasses are another excellent gift that will last a while and bring joy to your clients every time they use them.
- Champagne may not last as long as the others, but it's my favorite way to celebrate any momentous occasion.
Made from environmentally conscious bamboo with a protective silicone edge, coasters are a memorable move-in gift and pair nicely with your buyer's favorite bottle of wine, craft beer, or champagne.
Min. Quantity 25, ≤ $26.00 ea.
This high-end gift set is the perfect way to celebrate a home's purchase. Packed inside an elegant satin-lined gift box, new homeowners will find two stemless wine glasses and a personalized bottle opener.
Min. Quantity 12, ≤ $55.00 ea.