Logo Pen Trends

Promotional Pen Trends

Last Updated on March 23, 2022 by Rachel Leone

Shopping for your next marketing promotion and wondering what are hottest logo pen trends?

When you think of a popular marketing giveaway, logo pens probably come to mind immediately. Custom logo pens are affordable, easy to distribute, and one of the best-selling promotional products of all time. What amazes me is how the industry keeps innovating and all the new features these pens are coming with.

If there's one thing these "classic" giveaways aren't it's "techy". So, to keep up with our tech-obsessed world and changing tastes of consumers, we've seen all sorts of tech-adjacent pens in the last few years. And now that these trends have had some time to mature, we're starting to see some truly beautiful pens with features worth taking a look at today.

Below are a few trends and logo pen recommendations!

Affordable Pens With Antimicrobial Coatings!

Promotional pens are often an easy way to spread germs from one person to the next. Especially in public settings like restaurants and banks. New anti-microbial coatings have been developed to help prevent the growth and spread of germs. These pens have become extremely trendy over the last few years.

BIC® PrevaGuard™ Clic Stic®

One of the most popular pens of all time just got a huge upgrade. This classic BIC Clic Stic pen now comes with BIC's AZ-antimicrobial material which has been developed to prevent the growth of bacteria, algae, fungus, mold, and mildew. Available in 6 colors.

Venus Prime Anti-Bacterial

This affordable anti-bacterial stick pen features a bright white barren and comes with your choice of 6 popular colored caps. Bulk purchases start at 500 and includes a one color imprint and your choice of black or blue ink.

Pens That Light Up in New Ways!

In the last few years, we've seen a trend to incorporate LED lighting into promotional Pens. The Geode uses small crystals to create a really cool effect when the LED hits them. The other unique pen I'm seeing is the Lumitron which has a transparent grip that lights up along with your imprint!

Geode Illuminated Stylus

The Geode contains awesome colorful crystals which light up with the push of a button. This pen also comes with a stylus tip for touchscreens.

Lumitron Illuminated Grip Pen

What makes the Lumintron special is it's illuminated imprint and grip. You'll love how light makes your logo stand out!

Triangular Barrels for Triple Imprints!

Traditional pens are round, which make it difficult to screen or imprint on the barrel. The last few years, we've seen improvements in how large of an imprint can be on these pens with revolution techniques. This year I've seen a crop of triangular shaped barrels on pens which not only help with ergonomics, but allow for up to 3 individual imprints. 3X imprint area and a unique ergonomic shape make these a hot trend!


This executive metal pen boasts a unique 3 sided barrel design that allows for up to 3 different imprints (one on each side)! How cool is that?

Trintana Comfort

Not only does the Trintana Comfort pen have room for 3 imprints, it's soft touch, rubberized coating is sleek, stylish, and feels amazing! 

Full Color Imprints on Metal Pens!

In the last few years, we've started to see full-color imprinting as a standard option on plastic pens. This year we're seeing full-color imprinting available on soft touch and white metal pens and I think that's pretty great. Along with the new models below I'm even seeing popular older pens like the "Zonita Stylus" which I featured in "My Favorite Premium Promotional Pens" get full-color imprint options too! 


This ultramodern executive metal pen has a unique dome shape and comes in 5 vivid colors. Full-color imprinting is available on the white pen! 

Schifano Triple Function

The Schifano is an executive metal pen with an LED flashlight and a stylus for touchscreen devices. Plus the white pen allows for full-color imprinting!

Soft-touch Barrels for Writing Comfort!

Soft touch rubberized coating is another trend that's really hot. We started to see this a few years ago and now we're seeing everywhere. Full-color imprinting is even available on these executive metal pens. These look and FEEL great and are perfect premium giveaways!

Top Cat Comfort

The Top Cat Comfort is a beautiful metal pen wrapped in a rubberized comfort grip! Hybrid ink and full color imprinting available on all colors!

Sonata Comfort Stylus

The Sonata Comfort Stylus is an original comfort grip pen with vibrant colors and rubberized grip sure to make it a hot seller for years to come!

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