Hipster women sitting next to a wall with a promotional drawstring backpack. Backpack reads "your logo here"

Promotional drawstring backpacks

Last Updated on July 25, 2022 by Rachel Leone

Hipster women sitting next to a wall with a promotional drawstring backpack. Backpack reads "your logo here"

Looking for a trendy one-size-fits-all marketing idea?

Drawstring backpacks are affordable marketing promotions that make excellent swag giveaways at sporting events, school activities, trade shows, and more!  They're lightweight, easy to distribute, and popular with recipients of all ages. Below are some marketing tips and a few of my favorites to inspire you!

Why market your business with drawstring backpacks?

  • Affordable - With many drawstring backpacks starting under $5 each and some under $3 per piece, they're a promotion that isn't going to break your marketing budget.
  • They hold things - If your business or organization is looking for a way to create a kit for incoming students, prospects at trade shows, or attendees at an event, placing all your marketing swag inside a branded drawstring backpack is a great solution. Fill these bags with sunscreen, marketing collateral, maps, bottles, promotional pens; you name it. Seeing groups of recipients walking around with your branded bags filled with your materials is always a thrill.
  • They're easy to distribute - Because they're lightweight and can get folded tightly and packed into boxes, drawstring backpacks are portable. You can easily take a box to trade shows or have extras stashed under your table. Fill them ahead of events and place them in hotel rooms or dorms.
  • One-size-fits-all - Unlike promotional apparel, drawstring backpacks fit everyone and anyone. Men, women, old, young, tall, or short. Everyone can use a drawstring backpack.
  • Long-lasting - Drawstring backpacks are great for the day of an event, but they're built to be used over and over again. That means every time a kid heads off to summer camp or the beach with a pack full of stuff, your logo and your business is getting exposure.

With hundreds of options to choose from, how do you know where to start? Below are a a few of my client's favorites to inspire you!

These two-tone drawstring backpacks can be purchased in quantities as low as 12! Choose from 5 different colors. This clever swag backpack even features a front pocket with zipper for extra storage.

With a minimum buy of 5000, but a price point under $2 each, these polyester cinch backpacks are a favorite with universities, schools, large organizations, venues, and charities. Add your logo and build a fantastic goodie bag for recipients!

Made from waterproof PVC and featuring a large mesh pocket, this drawstring backpack has been designed for events at stadiums and concert venues. Add your logo and distribute to patrons!

This clever lightweight drawstring backpack features a powerful LED light for added safety. Add your school, team, organization, or company logo to customize this desirable swag giveaway!

Available in red, black, or blue two-tone, this drawstring tote backpack makes an excellent giveaway for gyms and fitness centers. Perfect as a welcome gift and a great way for members to transport extra cloths and personal belongings.

Another backpack that's been designed for events where seeing the bag's contents is essential. This clear drawstring cinch pack comes in 4 hot colors and measures 13" x 16". Add your logo to increase brand awareness at charity walks, sporting events, concerts, and more!

This sporty two-tone charcoal drawstring backpack features a striking design that includes a front zip pocket and plenty of imprint room for your logo. At 14" x 17.75" and made from durable denier polyester, this sports bag can hold small athletics equipment or everyday necessities.

Made from a durable and breathable sports mesh material, this reinforced drawstring cinch backpack is available in 5 bright colors and makes a great affordable marketing giveaway.

Ideal for back-to-school, gyms, or tradeshows, this cotton drawstring backpack comes with red, blue, or black accents. With a max weight of 22 lbs. with reinforced dual corded drawstrings, this is a long-lasting swag gift, and your logo will look great on it for years!

Are you looking for something premium with low quantities? From Titleist, this meticulously constructed drawstring backpack is sure to impress on the course. It features a top cinch closure, waterproof lining, adjustable straps, and a front zip pocket. In addition, each pack can be custom embroidered to create a unique, personalized premium gift for VIPs.