Hipster women sitting next to a wall with a promotional drawstring backpack. Backpack reads "your logo here"

Promotional drawstring backpacks

Last Updated on July 24, 2025 by Rachel Leone

Hipster women sitting next to a wall with a promotional drawstring backpack. Backpack reads "your logo here"

Looking for a trendy one-size-fits-all marketing idea?

Drawstring backpacks are affordable marketing promotions that make excellent swag giveaways at sporting events, school activities, trade shows, and more!  They're lightweight, easy to distribute, and popular with recipients of all ages. Below are some marketing tips and a few of my favorites to inspire you!

Why market your business with drawstring backpacks?

  • Affordable - With many drawstring backpacks starting under $5 each and some under $3 per piece, they're a promotion that isn't going to break your marketing budget.
  • They hold things - If your business or organization is looking for a way to create a kit for incoming students, prospects at trade shows, or attendees at an event, placing all your marketing swag inside a branded drawstring backpack is a great solution. Fill these bags with sunscreen, marketing collateral, maps, bottles, promotional pens; you name it. Seeing groups of recipients walking around with your branded bags filled with your materials is always a thrill.
  • They're easy to distribute - Because they're lightweight and can be folded tightly and packed into boxes, drawstring backpacks are portable. You can easily take a box to trade shows or have extras stashed under your table. Fill them ahead of events and place them in hotel rooms or dorms.
  • One-size-fits-all - Unlike promotional apparel, drawstring backpacks fit everyone and anyone. Men, women, old, young, tall, or short. Everyone can use a drawstring backpack.
  • Long-lasting - Drawstring backpacks are great for the day of an event, but they're built to be used over and over again. That means every time a kid heads off to summer camp or the beach with a pack full of stuff, your logo and your business are getting exposure.

With hundreds of options to choose from, how do you know where to start? Below are a a few of my client's favorites to inspire you!

Polyester Drawstring Backpack

With a minimum buy of 5000, but a price point under $2 each, these polyester cinch backpacks are a favorite with universities, schools, large organizations, venues, and charities. Add your logo and build a fantastic goodie bag for recipients!

Min. Quantity 5,000, ≤ $2.00 ea.

Clear-View Drawstring Backpack

Made from waterproof PVC, this drawstring backpack has been designed for events at stadiums and concert venues. Add your logo and distribute to patrons!

Min. Quantity 500, ≤ $2.05 ea.

Horizontal Reflective Drawstring Backpack

The horizontal safety stripes on these backpacks are great for visibility in areas like construction sites or at night. Available in 9 hi-vis colors!

Min. Quantity 500, ≤ $2.35 ea.

Everest Tall Clear Backpack w/ Accent Colors

Another backpack that's been designed for events where seeing the bag's contents is essential. This clear drawstring cinch pack comes in 4 hot colors and measures 13" x 16". Add your logo to increase brand awareness at charity walks, sporting events, concerts, and more!

Min. Quantity 5,000, ≤ $2.60 ea.

LED Drawstring Backpack

This clever, lightweight drawstring backpack features a powerful LED light for added safety. Add your school, team, organization, or company logo to customize this desirable swag giveaway!

Min. Quantity 3,000, ≤ $4.75 ea.

Cotton Drawstring Backpack

Ideal for back-to-school, gyms, or tradeshows, this cotton drawstring backpack is a long-lasting swag gift, and your logo will look great on it for years!

Min. Quantity 100, ≤ $5.35 ea.

Mesh Drawsting Backpack

Made from a durable and breathable sports mesh material, this reinforced drawstring cinch backpack is available in 5 bright colors and makes a great, affordable marketing giveaway.

Min. Quantity 65, ≤ $5.40 ea.

Two-Tone Sport Drawsting Backpack

This sporty two-tone charcoal drawstring backpack features a striking design that includes a front zip pocket and plenty of imprint room for your logo. At 14" x 17.75" and made from durable denier polyester, this sports bag can hold small athletic equipment or everyday necessities.

Min. Quantity 100, ≤ $6.55 ea.

These two-tone drawstring backpacks can be purchased in quantities as low as 12! Choose from 5 different colors. This clever swag backpack even features a front pocket with zipper for extra storage.

Min. Quantity 12, ≤ $8.55 ea.

Easy Go Drawstring Backpack

Available in red, black, or blue two-tone, this drawstring tote backpack makes an excellent giveaway for gyms and fitness centers. Perfect as a welcome gift and a great way for members to transport extra clothes and personal belongings.

Min. Quantity 12, ≤ $9.05 ea.