What trade shows and events do you have planned in the coming year?
Below are 5 helpful tips for running a successful event that I wanted to pass on to you as you plan your events in the coming year.
- Plan ahead and create a timeline
Take the time to put together a plan and run of show that you can follow step-by-step before, during and after your event.
- Create a budget and stay on track
Don’t forget to include all of the “additional fees” in your budget. Hotel fees are almost endless; chef fees, bartender fees, service fees, linen fees in addition to charges for power, loading docks and security.
- Stay focused on your target audience
Be attentive to your target audience and build strategic partnerships to help promote your event.
- Social media is a must
Utilize social media and create a hashtag for pre and post event promotion. Encourage your guests to post their photos and comment.
- Brand your event
What is the message you want to communicate to your audience? Never underestimate the power of a freebie. A great giveaway is your chance to keep your brand at the forefront of people’s minds after the event ends.
I hope you find these event planning tips useful and easy to incorporate into your marketing plans.