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Event Planning Tips for Sure-Fire Success

What trade shows and events do you have planned in the coming year?

Below are 5 helpful tips for running a successful event that I wanted to pass on to you as you plan your events in the coming year.

  1. Plan ahead and create a timeline
    Take the time to put together a plan and run of show that you can follow step-by-step before, during and after your event.
  2. Create a budget and stay on track
    Don’t forget to include all of the “additional fees” in your budget. Hotel fees are almost endless; chef fees, bartender fees, service fees, linen fees in addition to charges for power, loading docks and security.
  3. Stay focused on your target audience
    Be attentive to your target audience and build strategic partnerships to help promote your event.
  4. Social media is a must
    Utilize social media and create a hashtag for pre and post event promotion. Encourage your guests to post their photos and comment.
  5. Brand your event
    What is the message you want to communicate to your audience? Never underestimate the power of a freebie. A great giveaway is your chance to keep your brand at the forefront of people’s minds after the event ends.

I hope you find these event planning tips useful and easy to incorporate into your marketing plans.