What’s a personal brand? Marketing expert John Jantsch, defines branding as the art of the know, like and trust factor.
Do your prospects and clients have a positive feeling about you?
No matter what industry you’re in or what product or service you offer, you’re always selling yourself. In fact, everything you do involves branding! Remember this as you post on social media, write your next blog or network at an upcoming meeting.
What’s your personal trademark? If you’re a great public speaker, real estate agent or artist working in multi-media, what is it that makes you unique? Find the platform that makes you look and feel exceptional and promote yourself there.
Here are a few other personal branding tips:
- Always be true to your word
- Keep your commitment even if it’s inconvenient
- Show up on time and follow through on details
- Don’t make empty promises
- Credibility is worth its weight it in gold. Abuse it and you’ll lose it!
The essence of your personal brand is who you are and how you make others feel. Look at your strengths, likes, how you dress and where you shine. Your brand is the sum of what people think about you. Not if your brand is on target or if it needs a little tweaking? Act as if and feel your power. It’s not faking it till you make it-it’s authentically growing into who you are!
It also doesn’t matter how well you know your industry, always strive to learn more and stay up to date on the latest trends. It takes time to build your personal brand, so, stay involved and be in the know.
Lastly, avoid discussing politics, religion or sex, online and offline. Sometimes, it’s wise to not even talk sports! (Think about the passion of the Red Sox and Yankees rivalry). Of course, this wouldn’t be the case if controversy was your business. Radio show hosts, are you listening?
I hope you find these personal branding recommendations helpful. You’ll always gain more business when you’re just you – everywhere you go. Give people a reason to know, like and trust you.