It’s important to have an engaged community to achieve success on Facebook!
You can’t simple create a page and hope you’ll get traction you need to be proactive. Make sure you attract the right audience, it not about the quantity of Facebook likes, it about the quality. Your audience should be aligned to your business goals.
Follow these 5 simple steps to help your company stand out on Facebook:
Utilize All the Information on Your Facebook Page
Make sure your company’s logo is uploaded, descriptions are engaging and portray what your company does. Is your website listed, hours of operation etc. All this information will help your page appear in Facebook and Google search when people are searching for companies like yours.
It’s important to post entertaining, engaging and interesting content on your business Page. It doesn’t need to be unique, you can share what other wrote, this really shouldn’t take much time. You can even share videos from a recent event or conference. Your goal should be to post content relevant to the industry.
Invite Your Existing Community
You have a community that’s in easy reach your industry and business partners, employees and customers. They are likely to be your advocates and find your content interesting and share with their community. This will also help you gain more traction on Facebook.
I recommend posting at least 3 times a week, if you have the time once a day is perfect. People are unlikely to like your Facebook page if you don’t post regularly. They want to see you engaged and active! Also make sure your responsive, seeing comments or questions gone unanswered for days can be a deterrent for potential audience.
Promote Your Facebook Page Everywhere
Now that have all this great content you want your customers to know you have a Facebook page! Include the Facebook icon on your website, newsletter, letter head, business cards etc. Make it as easy as possible for your audience to get to you or like your Facebook page with one click.
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